Pogo-sticking is when a user enters a site and quickly navigates back to the search results. It's often confused with bounce rate, which is a totally different SEO metric. On this episode, we examine pogo-sticking from an SEO perspective. You'll learn the main causes of pogo-sticking, whether it's a ranking factor, and how you can ensure your content is more engaging.
This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.
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Tools & resources discussed in this episode:
BONUS RESOURCES + FREE DOWNLOADS
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The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
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SEO and PPC campaigns are more effective when they are run in parallel. In this episode, I share an effective method to use PPC ads to optimize your SEO campaigns.
BONUS RESOURCES …
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