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Ep. #73 - The Secret to Creating SERP-topping Viral B2B Content (w/ Brad Smith from Wordable)

44 minutes

B2B content has long been perceived as boring. But as you'll learn in this episode, there are several ways to be creative with your B2B content.

I'm joined by special guest Brad Smith in this episode to discuss the framework involved in creating SERP-topping viral B2B content. Brad is the CEO of a SaaS company called Wordable and runs two successful agencies in the content production and digital PR industry. As a Business Insider featured copywriter, Brad is on a mission to slay awful content one blog at a time. His content has been featured in The New York Times, Business Insider, The Next Web,  Moz, Shopify, Unbounce, HubSpot, Search Engine Journal, and hundreds more. 

In the social media age, producing content that just hits the first page of Google is not enough. Brad’s unique strategy will show you how to produce and optimize long-form content that dominates the rankings and also gets featured in The New York Times, Business Insider, and TheNextWeb.


Tools and resources discussed in the episode:

Wordable -

Ahrefs -

Surfer SEO -

Google Docs -

Marketmuse -

ClickFlow -

Jon Morrow's 52 Headline Hacks -



If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Guide to Link Building ( - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

Top-rated articles at 99signals ( -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.


Visit for more insights on SEO, blogging, and marketing.

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