Your free Podsite trial has expired, but you still have time to upgrade!

Claim your custom domain name todayClaim your domain

Ep. #73 - The Secret to Creating SERP-topping Viral B2B Content (w/ Brad Smith from Wordable)

44 minutes

B2B content has long been perceived as boring. But as you'll learn in this episode, there are several ways to be creative with your B2B content.

I'm joined by special guest Brad Smith in this episode to discuss the framework involved in creating SERP-topping viral B2B content. Brad is the CEO of a SaaS company called Wordable and runs two successful agencies in the content production and digital PR industry. As a Business Insider featured copywriter, Brad is on a mission to slay awful content one blog at a time. His content has been featured in The New York Times, Business Insider, The Next Web,  Moz, Shopify, Unbounce, HubSpot, Search Engine Journal, and hundreds more. 

In the social media age, producing content that just hits the first page of Google is not enough. Brad’s unique strategy will show you how to produce and optimize long-form content that dominates the rankings and also gets featured in The New York Times, Business Insider, and TheNextWeb.

-=-=-=-=-

Tools and resources discussed in the episode:

Wordable - https://wordable.io/

Ahrefs - https://ahrefs.com/

Surfer SEO - https://surferseo.com/

Google Docs - https://www.google.com/docs/

Marketmuse - https://www.marketmuse.com/

ClickFlow - https://www.clickflow.com

Jon Morrow's 52 Headline Hacks - https://cjrogers.com/jon-morrows-52-headline-hacks/3557

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

--- Send in a voice message: https://anchor.fm/sandeep-mallya/message

More episodes from Marketing Mantra

Ep. #81 - How to Use PPC Ads to Optimize Your SEO Campaigns

SEO and PPC campaigns are more effective when they are run in parallel. In this episode, I share an effective method to use PPC ads to optimize your SEO campaigns.

-=-=-=-=-

BONUS RESOURCES …

Ep. #79 - 5 SEO Mistakes That Are Costing You Traffic

In this episode, I share 5 SEO mistakes that are preventing your site from ranking higher on Google.

-=-=-=-=-

Tools & resources discussed in …

Ep. #78 - Why Online Advertisers Are Ditching Facebook

Last month, Facebook's stock value fell by 26% because of disappointing results in the last quarter. As a result, the company's total valuation …

Ep. #77 - Pogo-Sticking in SEO: How to Make Your Content More Engaging

Pogo-sticking is when a user enters a site and quickly navigates back to the search results. It's often confused with bounce rate, which is a totally …

How you can listen to this podcast

You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.

Recommended apps
Start listening to Ep. #29 - 3 Effective Link Building Strategies (That Anyone Can Use) w/ Matthew Woodward
1:20:39
Start listening to Ep. #29 - 3 Effective Link Building Strategies (That Anyone Can Use) w/ Matthew Woodward
1:20:39