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Ep. #71 - 7 Seconds That Are Worth $700,000: Why Page Speed Matters (w/ Dmitrii Kustov from Regex SEO)

39 minutes

Page speed is critical to ranking your pages on Google. Website loading speed has always been an important piece of the user experience puzzle. With the page experience algorithm update, Google has finally made it official — page speed is a ranking signal.

In this episode, I'm joined by Dimitrii Kustov, the founder of Regex SEO - a full-service digital marketing agency based in Houston, Texas. Declared the "SEO Rockstar" by the American Marketing Association, Dmitrii has significantly increased the online presence of brands through creative digital marketing campaigns.

Our conversation in this episode will revolve around website loading speed and how improving the speed of your website can result in higher search rankings and more traffic. Dmitrii will reveal actionable tips and tricks to improve your page speed and also share one of his most talked-about SEO case studies with us — "7 Seconds That Are Worth $700,000." This is a case study that really illustrates how a slow-loading website takes a toll on the bottom line of your business and the steps you can take to make sure your page speed is never compromised. 

⏱ Timestamps:

  • 00:29 - Introducing Dmitrii Kustov
  • 03:16 - How Dmitrii evaluates clients at Regex SEO
  • 05:20 - The importance of website loading speed and the impact of page experience algorithm update on rankings
    • 08:18 - User experience and SEO
  • 10:30 - How to improve your core web vitals and Pagespeed Insights score
  • 13:39 - Regex SEO Case Study: 7 Seconds That Are Worth $700,000
  • 19:35 - Should marketers obsess over bounce rate? What is a good bounce rate?
  • 24:16 - More tips to optimize your page speed and reduce bounce rate
  • 30:46 - How your hosting plan affects page speed
  • 33:16 - Dmitrii's favorite SEO tools


Tools and resources discussed in the episode:

Regex SEO -

Google Pagespeed Insights -

Google Analytics -

Semrush - Get 1-month free trial to Semrush:

Ahrefs -

Google Lighthouse -



If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Guide to Link Building ( - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

Top-rated articles at 99signals ( -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.


Visit for more insights on SEO, blogging, and marketing.

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