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Ep. #70 - YouTube Tips for Small Businesses (w/ Neil Sheth from Bubbli Digital)

47 minutes

In this special episode, I'm joined by Neil Sheth, a former Investment Banking Consultant turned Digital Content Strategist. He worked in top Investment banks and consulting companies like Goldman Sachs and Accenture for nearly 10 years before starting his own business. Currently, Neil is the founder of Bubbli, an SEO and content marketing agency, and Writefully, a copywriting on-demand service. He also loves to share content marketing, SEO, and social media tips on his blog 

In the episode, Neil will be sharing actionable YouTube tips for small businesses. You'll learn about:

  • the type of content you should create on YouTube 
  • common YouTube mistakes to avoid
  • the best way to use YouTube to optimize your sales cycle

... and lots more.

If you're a small business owner who'd like to leverage YouTube as a powerful marketing channel for your business, this episode is a must-listen.

⏱ Timestamps:

  • 00:33 - Introducing Neil Sheth
  • 03:12 - How Neil helps his clients get to the top of Google
  • 09:58 - The best way for small business owners to approach the content creation process
  • 16:47 - What kind of content should small businesses create on YouTube?
  • 18:00 - Justify the need to create content on YouTube
  • 21:12 - Neil's YouTube experiment
  • 25:49 - Common YouTube mistakes to avoid
  • 29:45 - How frequently should you upload videos on YouTube?
  • 30:37 - Publish at least 25 videos on your YouTube channel to witness growth
  • 33:57 - How to use YouTube to shorten your sales cycle
  • 37:15 - How to repurpose your YouTube videos
  • 40:32 - Why YouTube is a must-use platform for small businesses


Resources discussed in the episode:

Bubbli Digital -

Your Brand Found -



If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Guide to Link Building ( - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

Top-rated articles at 99signals ( -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

More Resources for Entrepreneurs:

75+ Best Books for Entrepreneurs -

10 Best TV Shows for Entrepreneurs -


Visit for more insights on SEO, blogging, and marketing.

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