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Ep. #63 - 20 Questions to Ask Potential SEO Clients

12 minutes

Do you run a digital marketing agency or offer SEO services to your clients? Then I highly recommended that you have a set of questions to evaluate the clients you choose to work with.

But why is this important? Why should you ask questions? Shouldn't it be the other way around?

Having an SEO questionnaire is important because this information will reveal to you whether the new business coming your way is right for you and also provide you with crucial insights that can help you craft a better strategy for your clients.

Since starting my digital marketing agency, Startup Cafe Digital, in 2015, I’ve worked with businesses of all sizes. The SEO work that I did with them increased their search visibility and improved conversions.

And the 20 questions that I'm going to share in this episode helped me gain a deeper understanding of their business, industry, and most importantly, their expectations with SEO.

Tune in to find out the 20 most critical questions to ask your SEO clients before they get on board.


Tools & resources discussed in this episode:



If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit ( - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

Top-rated articles at 99signals ( -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.


Visit for more insights on SEO, blogging, and marketing.

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