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Ep. #60 - 12 Effective Ways to Repurpose Your Content (and Get More Traffic)

17 minutes

I want you to picture this scenario: You've just published a great blog post. It's doing well on social media, your subscribers are loving it, and you've optimized it to make sure it ranks well on Google.

If you’ve done all of these things, then your recently published blog post will generate enough traction and traffic.

So what do you do after you're done publishing and promoting the post? Do you immediately start working on a new article? But you can't just leave the old post behind? After all, it's one of the best articles you've published on your site.

Now you can do one of two things: you can wait for your article to slowly start ranking higher in search results. But that's in the long run and you'll need to spend some time generating relevant backlinks for the article.

Or, you can simply repurpose your content and reach a whole new audience for your awesome blog post. Repurposing content is the practice of finding new ways to recycle your blog posts or any piece of content to amplify their reach.

In this episode, I'll reveal 12 effective ways to repurpose your content.


Tools & resources discussed in this episode:



If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit ( - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

Top-rated articles at 99signals ( -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.


Visit for more insights on SEO, blogging, and marketing.

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