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Ep. #51 - Book Recommendation: All Marketers Are Liars by Seth Godin

11 minutes

This episode is a part of the "Book Recommendation" series where I talk about all the books that have influenced me over the years. Each episode of "Book Recommendation" will feature one book that I'd like to recommend to entrepreneurs and marketers out there.

In this episode, I recommend All Marketers Are Liars by Seth Godin, one of the most influential marketing thought leaders and bestselling author of 19 books. Seth considers All Marketers Are Liars to be his most important book. And I believe this book perfectly encapsulates his marketing philosophy. Tune in to learn why I believe this is a must-read book for all marketers and business leaders.


Resources discussed in the episode:

All Marketers Are Liars by Seth Godin - (Amazon Affiliate Link)

Seth Godin's Blog -

Seth Godin's interview w/ Gary Vee -

Seth's TED Talks

How to Get Your Ideas to Spread (Seth's TED talk) -

The Tribes We Lead -

More book recommendations here —> 75+ Best Books for Entrepreneurs -



If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit ( - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

Top-rated articles at 99signals ( -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

More Resources for Entrepreneurs:

21 Movies Every Entrepreneur Should Watch for Inspiration -

10 Best YouTube Channels for Entrepreneurs -

10 Best TV Shows for Entrepreneurs -


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