In this episode, I'll be joined by our special guest, Jules Dan, host of the Storytelling Secrets podcast.
Jules is a group fitness instructor turned email copywriter and has a passion for stories. His podcast, Storytelling Secrets, uncovers how the power of storytelling can be used to instantly connect with your audience that makes selling as easy as tying your shoelace. Storytelling Secrets has been featured in the top 100 for entrepreneurship in the US and in the top 50 for Australia and the UK.
Jules is passionate about teaching his audience the power of interviews to really understand people's core desires, motivation for change, and why people buy.
If you’ve ever dreaded the ‘research’ that goes into writing high converting copy, you need to listen to this episode. By the end of this episode, you’ll learn exactly how to use his story interview framework to write your next winning promotion.
Resources discussed in the episode:
Jules Dan's podcast (Storytelling Secrets) - https://www.listennotes.com/podcasts/storytelling-secrets-jules-dan-uzqlxKrb2Ng/
Jules Dan's website - https://julesdan.com/ (Sign up for his email copywriting course on the home page)
Books Jules recommends to hone your storytelling skills
Expert Secrets by Russell Brunson - https://www.amazon.com/Expert-Secrets-Underground-Playbook-Creating/dp/1683504585
Stories That Stick by Kindra Hall - https://www.amazon.com/Stories-That-Stick-Storytelling-Captivate-ebook/dp/B07KF2328Z
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
More Resources for Entrepreneurs:
Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.--- Send in a voice message: https://anchor.fm/sandeep-mallya/message
SEO and PPC campaigns are more effective when they are run in parallel. In this episode, I share an effective method to use PPC ads to optimize your SEO campaigns.
BONUS RESOURCES …
It's time for a book recommendation. In this episode, I talk about one of my favorite business books, Traction by Gabriel Weinberg and Justin Mares. Tune in to learn why I think this book …
In this episode, I share 5 SEO mistakes that are preventing your site from ranking higher on Google.
Tools & resources discussed in …
Last month, Facebook's stock value fell by 26% because of disappointing results in the last quarter. As a result, the company's total valuation …
Twitter is testing a new feature that promises exciting possibilities. Listen to this quick episode to learn more.
Source: Social Media Today - …
Pogo-sticking is when a user enters a site and quickly navigates back to the search results. It's often confused with bounce rate, which is a totally …