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Ep. #46 - Crafting Emotionally Charged Stories w/ Jules Dan from Storytelling Secrets Podcast

40 minutes

In this episode, I'll be joined by our special guest, Jules Dan, host of the Storytelling Secrets podcast. 

Jules is a group fitness instructor turned email copywriter and has a passion for stories. His podcast, Storytelling Secrets, uncovers how the power of storytelling can be used to instantly connect with your audience that makes selling as easy as tying your shoelace. Storytelling Secrets has been featured in the top 100 for entrepreneurship in the US and in the top 50 for Australia and the UK. 

Jules is passionate about teaching his audience the power of interviews to really understand people's core desires, motivation for change, and why people buy. 

If you’ve ever dreaded the ‘research’ that goes into writing high converting copy, you need to listen to this episode. By the end of this episode, you’ll learn exactly how to use his story interview framework to write your next winning promotion. 


Resources discussed in the episode: 

Jules Dan's podcast (Storytelling Secrets) - 

Jules Dan's website  - (Sign up for his email copywriting course on the home page) 

Books Jules recommends to hone your storytelling skills 

Expert Secrets by Russell Brunson - 

Stories That Stick by Kindra Hall -



If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit ( - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Essential Guide to Link Building with Infographics ( -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals ( -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

More Resources for Entrepreneurs:

75+ Best Books for Entrepreneurs -

10 Best YouTube Channels for Entrepreneurs -

10 Best TV Shows for Entrepreneurs -


Visit for more insights on SEO, blogging, and marketing.

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