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Ep. #43 - Machine Learning and Marketing w/ John Wall from Marketing Over Coffee

34 minutes

In this special episode, I’ll be joined by John Wall, co-host of Marketing Over Coffee. If you haven't subscribed to Marketing Over Coffee already, I'd urge you to do so right now. It’s one of my favourite marketing podcasts and it’s also one of the most highly-regarded marketing podcasts with over half a million downloads annually. The show follows a unique format — John Wall and his co-host Christopher Penn record most of their episodes in a local coffee shop where they discuss the latest marketing trends and occasionally invite marketing influencers to share their unique perspectives.

Past guests on the show have included thought leaders and influencers like Seth Godin, Rand Fishkin, and Simon Sinek, among many others. 

John Wall is also the head of biz dev at the marketing data and analytics consulting firm, Trust Insights

At Trust Insights, John’s team uses machine learning and artificial intelligence to help their customers make better decisions. So the main focus of this episode will be on how AI and machine learning can be used in marketing. But John will also be sharing his unique insights on SEO, social media marketing, and entrepreneurship. Super excited to have John Wall on the show and I hope you enjoy listening to this exchange.

PS — You'll find time-stamped show notes as well as links to resources discussed in this episode below.


Time-stamped show notes:

  • [00:29] Introduction
  • [02:08] John Wall talks about his podcast Marketing Over Coffee
  • [04:00] How an entrepreneur can turn his/her podcast into a powerful marketing tool and build a loyal audience
  • [05:49] How entrepreneurs can use machine learning and AI to grow their business
  • [08:48] Is AI industry-agnostic?
  • [10:07] How machine learning is impacting SEO
  • [15:40] SEO tools John recommends to marketers
  • [18:08] Social media trends for 2020
  • [26:03] The biggest mistake most entrepreneurs make
  • [28:58] 3 books John recommends to entrepreneurs

Resources discussed in the episode:

Marketing Over Coffee Podcast  -

Most Popular Episodes of Marketing Over Coffee -

3 books John Wall recommends to entrepreneurs:


More resources for entrepreneurs and marketers from 99signals:


Visit for more insights on SEO, blogging, and marketing.

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