In episode 38 of Marketing Mantra, I'll be joined by our special guest, Lukas Haensch, co-founder of Pathmonk. Lukas has an extensive background in conversion optimization and UX. In fact, he describes himself as a UX Conversion "nerd." Before he founded Pathmonk, Lukas worked at Google for quite some time as UX Manager in the mobile optimization team. 

The theme of this episode will revolve around improving the performance of your website on mobile devices and optimizing your site's page speed to increase conversions.

Here are some of the topics we'll be covering in this episode:

• How to optimize your mobile website
• Differences in mobile and desktop conversion
• How to increase conversion by using onsite behavior for optimization
• Hands-on tips on tools.

Thrilled to have Lukas on the show and I hope you'll find this episode useful.

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Tools & resources discussed in the episode

Lukas' company: Pathmonk - https://pathmonk.com/

Tools to test your website performance:

1) WebPageTest: https://www.webpagetest.org/

2) GTMetrix - https://gtmetrix.com/

3) Google PageSpeed Insights - https://developers.google.com/speed/pagespeed/insights/

Recommended caching plugin: WPRocket - https://www.99signals.com/go/wp-rocket (plans start at $49/yr. Wrongly stated in the episode as $49/mo)

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BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

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