Marketing Mantra

SEO and PPC campaigns are more effective when they are run in parallel. In this episode, I share an effective method to use PPC ads to optimize your SEO campaigns.

-=-=-=-=-

BONUS RESOURCES …

In this episode, I share 5 SEO mistakes that are preventing your site from ranking higher on Google.

-=-=-=-=-

Tools & resources discussed in …

Last month, Facebook's stock value fell by 26% because of disappointing results in the last quarter. As a result, the company's total valuation …

Pogo-sticking is when a user enters a site and quickly navigates back to the search results. It's often confused with bounce rate, which is a totally …

Google has a plethora of free tools to help with your SEO. But Google Trends is perhaps the most underrated and underutilized SEO tool in Google’s …

SEO metrics are critical data points that help you understand if your SEO efforts are working.

With a plethora of SEO metrics vying for your attention, it’s important to separate the wheat …

Brad Smith (Wordable.io) explains how B2B companies can create engaging content that goes viral.

This segment is a highlight from "Marketing Mantra Ep. #73 - The Secret to Creating …

Vijay and Sreekanth (SolRazr) explain the key differences between NFTs built on the Ethereum blockchain and NFTs built on Solana.

This segment is a …

Vijay and Sreekanth (SolRazr) deconstruct Solana and its fierce competition with the Ethereum blockchain.  

This segment is a highlight from …

Vijay and Sreekanth (SolRazr) explain Non-Fungible Tokens (NFTs) in simple terms and provide examples to help you understand this latest crypto …

Solana (SOL) is the latest token to take the crypto world by storm. Branded as the "Ethereum killer", Solana was a huge winner in the most recent …

B2B content has long been perceived as boring. But as you'll learn in this episode, there are several ways to be creative with your B2B content.

I'm joined by special guest Brad Smith in …

Marketing automation has made marketers' lives a whole lot easier. Regardless of the size of your business, you can use automation tools to automate …

Page speed is critical to ranking your pages on Google. Website loading speed has always been an important piece of the user experience puzzle. With the page experience algorithm update, …

In this special episode, I'm joined by Neil Sheth, a former Investment Banking Consultant turned Digital Content Strategist. He worked in top …

SEO is an evolving industry. If you don't get up to speed with the latest SEO trends and updates, you'll be left behind and your competitors will …

Clubhouse, the audio-based social networking app, has quickly become one of the most popular social media networks in the world. Launched in April …

Neeva, a search engine built by former Google employees, recently raised $40 million in Series B funding. The company is now valued at $300 million and its product is still in the beta …

Do you run a digital marketing agency or offer SEO services to your clients? Then I highly recommended that you have a set of questions to evaluate the clients you choose to work with.

But …

In this episode of Marketing Mantra, I'm joined by Shaurya Jain from Backlink Opportunities, a B2B link building service. Shaurya has been building white hat backlinks for his clients for …

Affiliate marketing has been a huge source of passive income for me ever since I started blogging in 2015. It's because of affiliate marketing that I generate a steady side income of over …

I want you to picture this scenario: You've just published a great blog post. It's doing well on social media, your subscribers are loving it, and you've optimized it to make sure it ranks …

Back in October 2020, Google released a "home movie" on their YouTube channel to show how Google search works. It's a 58-minute documentary that goes into detail about how Google search …

How do you revive a blog post that's losing organic traffic? 

How do you breathe new life into old content and make sure it continues to generate …

Google has confirmed that it will be rolling out the page experience algorithm update in May 2021. This algorithm update will combine existing user …

Live videos get a ton of engagement on social channels like Facebook and Instagram. The only problem? Going live is not easy. What if there was a …

Ever wonder what it takes to beat stiff organic competition and reach the top of Google search results? The answer lies in creating 10x content. In …

This episode is a part of the "Book Recommendation" series where I talk about all the books that have influenced me over the years. Each episode of "Book Recommendation" will feature one …

In this episode, I'll explain the importance of search intent and what you need to do to optimize your content for search intent and rank higher on …

This episode is a part of the "Book Recommendation" series where I talk about all the books that have influenced me over the years. Each episode of "Book Recommendation" will feature one …

Google products have faced intense criticism in the last few years and their search engine has not been spared. Among the criticisms, the most troubling ones are invasion of privacy and …

In this episode, I’ll be joined by our special guest, Alexandra Tachalova, who is one of the most dynamic and accomplished digital marketing thought …

This episode features our special guest, John Vuong, the owner of Local SEO Search, a 4.9-star, full-service local SEO company based in Canada. Since …

"Book Recommendation" is a new segment I've started to talk about all the books that have influenced me over the years. Each episode of "Book Recommendation" will feature one book that I'd …

In this episode, I'll be joined by our special guest, Jules Dan, host of the Storytelling Secrets podcast. 

Jules is a group fitness instructor …

In this episode, I reveal the top 3 must-watch movies for entrepreneurs. These movies will not just entertain you, but you'll also learn something new or, at the very least, be inspired.

If …

In this episode, I'll be joined by our special guest, Michelle Vandepas, co-founder of GracePoint Matrix Publishing. Michelle has made her career helping people write and publish books to …

This is a highlight from "Marketing Mantra Ep. #43 - Interview with John Wall, Co-host of Marketing Over Coffee Podcast." In this segment, John Wall shares 3 books that he recommends to …

This is a highlight from "Marketing Mantra Ep. #43 - Interview with John Wall, Co-host of Marketing Over Coffee Podcast." In this segment, John Wall talks about the biggest mistake most …

In this episode, I'll reveal the 3 most annoying SEO bad habits many marketers and bloggers are guilty of. These are the habits that are preventing several websites from ranking higher on …

In this edition of "Social Media Buzz this Week," I'll share my thoughts on IGTV enabling monetization, which will finally let creators earn money from their IGTV videos. IGTV hasn't gained …

Google has had a busy 2020 so far. Not only have they changed the look of paid and organic search results on desktop, they have also rolled out a …

This is a highlight from Marketing Mantra Ep. #39 - Craig Campbell Interview: Epic Affiliate Marketing Strategies for Beginners. In this segment, Campbell shares his number 1 advice for …

In this episode, we'll be joined by SEO expert Craig Campbell who will be sharing some of his favorite affiliate marketing strategies. Craig has over 18 years of experience in digital …

In episode 38 of Marketing Mantra, I'll be joined by our special guest, Lukas Haensch, co-founder of Pathmonk. Lukas has an extensive background in conversion optimization and UX. In fact, …

In this episode, I’ll be talking about BERT which is Google’s latest algorithm update. On October 25, 2019, Google made an official announcement on …

In this episode, we'll be joined by Subramanian Kalpathi, author of "The Millennials." He will talk about the collaboration challenges faced by …

Welcome to the September 2019 edition of "This Month in Social Media." Tune in to this episode to learn more about the top 3 news stories in social media marketing.

-=-=-=-=-

BONUS …

If you have your own podcast, then you'd probably know how difficult it is to keep a track of your podcast downloads on so many different channels …

In this episode, I talk about the recent WeWork fiasco. From its delayed IPO to the bizarre behavior of the company's co-founder & CEO, Adam Neumann, WeWork has been making the news …

In this episode, I'll be sharing the top 3 news stories in Search Engine Optimization (SEO) in August 2019. 

From Google's featured snippets algorithm update to Google making podcasts …

In episode 30 of the Marketing Mantra podcast, I'll be discussing the top 3 social media news stories in August 2019. 

From Tumblr getting sold to …

This is a highlight from Ep. #29: 3 Effective Link Building Strategies (That Anyone Can Use) — with Matthew Woodward. In this segment, Woodward explains how you can go about creating …

This is a highlight from Ep. #28: The Art of Paid Content Promotion — with Daniel Daines-Hutt.

Tune in to the full episode to get more actionable …

This is a highlight from Ep. #29: 3 Effective Link Building Strategies (That Anyone Can Use) — with Matthew Woodward.

Tune in to the full episode to …

In this episode, I'll be joined by Matthew Woodward, a marketing thought leader who’s considered a leading authority in SEO. Matthew was a great influence on me back when I started my …

In episode 27 of Marketing Mantra, I share my thoughts on Facebook's new cryptocurrency, Libra, and how the social media giant aims to revolutionize …

When it comes to advertising on social media, most marketers prefer Facebook ads as their platform of choice. Serving over 1 billion users every month, bloggers and business owners alike …

We are so excited to launch a new series at Marketing Mantra called the "Startup Culture Series" — where we'll focus on unique case studies and share …

In this episode, I share my thoughts on Apple's decision to shut down iTunes and break it down into 3 standalone apps — Apple Music, Apple Podcasts, and Apple TV. Find out why Apple decided …

In this episode, I reveal a Facebook Marketing secret no one is talking about. Learn this secret to gain a competitive edge and craft an effective Facebook marketing strategy. 

-=-=-=-=-

…

Would you like to drive more traffic to your WordPress site? Then this episode is for you!

WordPress is the most popular content management system …

In this special episode of Marketing Mantra, I talk to our podcast's very first guest, Ilya Lyubimov. Ilya is an affiliate manager of the SEMrush Affiliate Program; he's in charge of …

Google+ is back in an all new avatar. In this episode, I talk about Google's surprising new decision to revive the failed social network as an …

In this episode, I discuss Instagram's latest feature that's going to enable users to shop within the app without ever having to leave it. This new feature is Instagram's big push into …

In this episode, I reveal a rookie SEO mistake that's costing you massive search traffic. Find out what that mistake is and how you can go about fixing it to increase your search rankings.

…

In episode 15 of the Marketing Mantra podcast, I reveal the number 1 reason why people are leaving your website and never returning. If you’d like to know the reason and learn more about …

In episode #12 of Marketing Mantra, I talk about a new Snapchat-commissioned social media study that reveals Snapchat has the happiest users. Are the findings of this study biased or can …

If you've used Instagram for marketing, then you'd know one of the major challenges on the platform is to drive traffic to your website. Instagram's 'one link in bio' limitation is a major …

In episode #10 of the Marketing Mantra podcast, I answer the all-important question—How long should your blog post be? Plus, I also reveal a tool …

One of the greatest challenges on Twitter, as with any major social media platform, is to get relevant followers. That’s why I’m going to reveal a …

In episode #8 of the Marketing Mantra podcast, I talk about the one SEO tool you aren't using, but should. Find out which tool you should be using to …

In episode #7 of the Marketing Mantra podcast, I talk about top 5 productivity tools for entrepreneurs. 

-=-=-=-=-

Tools discussed in the episode: 

…

Google is finally pulling the plug on Google+. In this episode, I share my thoughts on Google+ shutting down and its implication for social media …

In episode #5 of the Marketing Mantra podcast, I’ll be talking about a simple SEO hack you can use to build high-quality backlinks. 

-=-=-=-=-

Time-stamped Show Notes 

[00:29] Episode …

In episode #4 of the Marketing Mantra podcast, I’ll be talking about 5 impressive marketing tools you may not have heard of. These tools are highly …

In this episode of the Marketing Mantra podcast, I talk about the top 5 SEO news stories in August. If you missed any of the important SEO scoop from this month, then this episode is for …

With tons of business podcasts on iTunes, Google Play, & Spotify, it can sometimes be overwhelming for marketers to keep track of all of them. So in this inaugural episode of the …