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Ep. #38 - What is the Best Page Speed Metric to Look At? — with Lukas Haensch from Pathmonk

In episode 38 of Marketing Mantra, I'll be joined by our special guest, Lukas Haensch, co-founder of Pathmonk. Lukas has an extensive background in conversion optimization and UX. In fact, …

Ep. #37 - Google BERT Update: What You Need to Know

In this episode, I’ll be talking about BERT which is Google’s latest algorithm update. On October 25, 2019, Google made an official announcement on …

Ep. #36 - "The Millennials" Author Subramanian Kalpathi Interview

In this episode, we'll be joined by Subramanian Kalpathi, author of "The Millennials." He will talk about the collaboration challenges faced by …

Ep. #35 - This Month in Social Media: Facebook Hiding Like Counts & Other Top News Stories

Welcome to the September 2019 edition of "This Month in Social Media." Tune in to this episode to learn more about the top 3 news stories in social …

Ep. #34 - The Best Podcast Analytics Tool

If you have your own podcast, then you'd probably know how difficult it is to keep a track of your podcast downloads on so many different channels …

Ep. #32 - The WeWork Fiasco, Explained: Why It’s a Cautionary Tale for Entrepreneurs & Investors

In this episode, I talk about the recent WeWork fiasco. From its delayed IPO to the bizarre behavior of the company's co-founder & CEO, Adam Neumann, WeWork has been making the news …

Ep. #31 - This Month in SEO [August 2019 Edition]

In this episode, I'll be sharing the top 3 news stories in Search Engine Optimization (SEO) in August 2019. 

From Google's featured snippets algorithm update to Google making podcasts …

Ep. #30 - This Month in Social Media [August 2019 Edition]

In episode 30 of the Marketing Mantra podcast, I'll be discussing the top 3 social media news stories in August 2019. 

From Tumblr getting sold to …

Highlight: Matthew Woodward on Creating Content That Ranks Well in Google Search Results

This is a highlight from Ep. #29: 3 Effective Link Building Strategies (That Anyone Can Use) — with Matthew Woodward. In this clip, Woodward explains how you can go about creating content …

Highlight: A Sneaky Trick to Improve Your Facebook Ad Relevance Score

This is a highlight from Ep. #28: The Art of Paid Content Promotion — with Daniel Daines-Hutt.

Tune in to the full episode to get more actionable …

Highlight: Is Link Building Overrated?

This is a highlight from Ep. #29: 3 Effective Link Building Strategies (That Anyone Can Use) — with Matthew Woodward.

Tune in to the full episode to …

Ep. #29 - Matthew Woodward Interview: 3 Effective Link Building Strategies (That Anyone Can Use)

In this episode, I'll be joined by Matthew Woodward, a marketing thought leader who’s considered a leading authority in SEO. Matthew was a great influence on me back when I started my …

Ep. #27 - Everything You Need to Know About Facebook's Libra Cryptocurrency

In episode 27 of Marketing Mantra, I share my thoughts on Facebook's new cryptocurrency, Libra, and how the social media giant aims to revolutionize …

Ep. #25 - Growth Cave Founder Lucas Lee-Tyson Interview: How to Use Facebook Ads to Double Your Email List

When it comes to advertising on social media, most marketers prefer Facebook ads as their platform of choice. Serving over 1 billion users every month, bloggers and business owners alike …

Ep. #24 - Startup Culture Series: The Unique Case of Zappos

We are so excited to launch a new series at Marketing Mantra called the "Startup Culture Series" — where we'll focus on unique case studies and share …

Ep. #23 - Thoughts on Apple Shutting Down iTunes

In this episode, I share my thoughts on Apple's decision to shut down iTunes and break it down into 3 standalone apps — Apple Music, Apple Podcasts, and Apple TV. Find out why Apple decided …

Ep. #22 - A Facebook Marketing Secret No One is Talking About

In this episode, I reveal a Facebook Marketing secret no one is talking about. Learn this secret to gain a competitive edge and craft an effective Facebook marketing strategy. 

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Ep. #21 - 3 Best WordPress Plugins to Double Your Site Traffic

Would you like to drive more traffic to your WordPress site? Then this episode is for you!

WordPress is the most popular content management system …

Ep. #20 - How to Boost Your Affiliate Income — with Ilya Lyubimov from SEMrush

In this special episode of Marketing Mantra, I talk to our podcast's very first guest, Ilya Lyubimov. Ilya is an affiliate manager of the SEMrush Affiliate Program; he's in charge of …

Ep. #19 - Google+ is Back (But Probably Not the Way You Think)

Google+ is back in an all new avatar. In this episode, I talk about Google's surprising new decision to revive the failed social network as an …

Ep. #18 - Instagram's Latest Feature Transforms It Into a Shopping App

In this episode, I discuss Instagram's latest feature that's going to enable users to shop within the app without ever having to leave it. This new feature is Instagram's big push into …

Ep. #17 - A Rookie SEO Mistake that is Costing You Traffic (And How to Fix It)

In this episode, I reveal a rookie SEO mistake that's costing you massive search traffic. Find out what that mistake is and how you can go about fixing it to increase your search rankings.

Ep. #15 - The Number 1 Reason Why People Are Leaving Your Website (and Never Returning)

In episode 15 of the Marketing Mantra podcast, I reveal the number 1 reason why people are leaving your website and never returning. If you’d like to know the reason and learn more about …

Ep. #14 - Is It Worth Spending Money on Bing Ads?

Do you rely on PPC ads to drive traffic to your website? 
When it comes to PPC ads, most marketers don’t go beyond investing in Google ads. Bing ads, on the other hand, has never really been …

Ep. #13 - How to Recover from a Google Panda Penalty

Google Panda was one of the most important algorithm updates from Google which completely changed the SEO landscape forever. It still continues to influence how we create content on the …

Ep. #12 - Snapchat has the Happiest Users (according to Snapchat)

In episode #12 of Marketing Mantra, I talk about a new Snapchat-commissioned social media study that reveals Snapchat has the happiest users. Are the findings of this study biased or can …

Ep. #11 - The One Instagram Tool You Have to Use to Drive Traffic and Conversions

If you've used Instagram for marketing, then you'd know one of the major challenges on the platform is to drive traffic to your website. Instagram's 'one link in bio' limitation is a major …

Ep. #10 - How Long Should Your Blog Post Be?

In episode #10 of the Marketing Mantra podcast, I answer the all-important question—How long should your blog post be? Plus, I also reveal a tool …

Ep. #9 - One Simple (Yet Super Effective) Way to Get More Twitter Followers

One of the greatest challenges on Twitter, as with any major social media platform, is to get relevant followers.

That’s why I’m going to reveal a …

Ep. #8 - The One SEO Tool You Aren’t Using (But Should)

In episode #8 of the Marketing Mantra podcast, I talk about the one SEO tool you aren't using, but should. Find out which tool you should be using to …

Ep. #7 - Top 5 Productivity Tools for Entrepreneurs

In episode #7 of the Marketing Mantra podcast, I talk about top 5 productivity tools for entrepreneurs.

Tools discussed in the episode:

#1 - Brian.fm (

Ep. #6 - Thoughts on Google+ Shutting Down

Google is finally pulling the plug on Google+. In this episode, I share my thoughts on Google+ shutting down and its implication for social media …

Ep. #5 - A Simple SEO Hack to Get High Quality Backlinks

In episode #5 of the Marketing Mantra podcast, I’ll be talking about a simple SEO hack you can use to build high-quality backlinks.

Time-stamped Show Notes

[00:29] Episode Topic: A Simple SEO …

Ep #4: 5 Impressive Marketing Tools You May Not Have Heard Of

In episode #4 of the Marketing Mantra podcast, I’ll be talking about 5 impressive marketing tools you may not have heard of.

These tools are highly …

Ep #3: Top 5 SEO News Stories in August 2018

In this episode of the Marketing Mantra podcast, I talk about the top 5 SEO news stories in August.

If you missed any of the important SEO scoop from this month, then this episode is for …

Ep #2 - Instagram IGTV: 7 Tips to Optimize Your Videos

In this episode of the Marketing Mantra podcast, I talk about Instagram IGTV, a new feature from Instagram that allows you to upload long-form vertical videos to the platform. These videos …

Ep #1 - 3 Best Podcasts for Entrepreneurs and Marketers

With tons of business podcasts on iTunes, Google Play, & Spotify, it can sometimes be overwhelming for marketers to keep track of all of them.

So in this inaugural episode of the …

How you can listen to this podcast

You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.

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Start listening to Ep. #29 - Matthew Woodward Interview: 3 Effective Link Building Strategies (That Anyone Can Use)
1:20:18
Start listening to Ep. #29 - Matthew Woodward Interview: 3 Effective Link Building Strategies (That Anyone Can Use)
1:20:18