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Marketing Mantra was featured in the list of "Best Indie Shows" by RadioPublic.

About the show

Marketing Mantra is an online marketing podcast by, hosted by Sandeep Mallya. In the show, Sandeep shares actionable online marketing strategies he's learned through years of running a successful blog that generates over $6,000 in side income each month. You'll also hear from leading marketing experts and entrepreneurs from around the world who'll share insights on SEO, content marketing, PPC, affiliate marketing, and more.

Past guests have included Matthew Woodward, John Wall (Marketing Over Coffee), Vlad Calus (Planable), and many more. Join our 3,000+ weekly listeners.

a heart with an arrow through itWhat fans say about the podcast

Great host, great show!

I was fortunate enough to sit and chat with Sandeep about marketing, marvel movies and the joy of cricket :D Awesome person with a great show so I'm a little bit biased He's consistent, gets great info out the guests and is always bringing on unique points of view!

Daniel Daines-Hutt

Great podcast

This is a great podcast for marketing tips, and I love the short form. Get actionable steps in a few minutes!

Hilary St Jonn

So much value

Sandeep's podcast is really inspiring, keep up the good work!

Lucas Lee Tyson

About the Host

Sandeep Mallya

Sandeep Mallya


Hi there, I’m Sandeep Mallya! I'm the founder of 99signals & Startup Cafe Digital, and the host of Marketing Mantra.  I’m an entrepreneur and digital marketing consultant from Bangalore, India. I founded my own digital agency, Startup Cafe Digital, in 2015 where I help SMBs leverage social media, SEO, and content marketing to grow their traffic and generate qualified leads for their business. I started 99signals in 2016 as a side project to document all the strategies, tools, and tactics that I was using to grow my small agency. The goal was simple: to arm other solopreneurs with all the right information they needed to launch a successful business. Since then, 99signals has grown significantly and generates over $4000 in side income each month. The blog currently features 200+ in-depth articles, how-to guides, and hacks which reveal the secrets behind running a successful side hustle and earning extra money from blogging.

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You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.

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Start listening to Ep. #29 - 3 Effective Link Building Strategies (That Anyone Can Use) w/ Matthew Woodward
Start listening to Ep. #29 - 3 Effective Link Building Strategies (That Anyone Can Use) w/ Matthew Woodward